Product of the Week: Coffee...
The greatest shrub in the world! Coffee can grow as tall as 30 feet, but that’s not half as interesting as the bean’s influence on the world! The second most traded commodity by volume, coffee is grown in about 50 countries. It is originally from Ethiopia, where legend has it that a goat discovered the bean’s amazing caffeine qualities. There are two main varieties of coffee plants – Arabica and Robusta. Arabica is the higher quality and really takes on the flavor characteristics of where it’s grown, while Robusta is found mostly in instant coffees and filler for blends. Regardless of whether it’s a tree or a bush, Klerify will never understand why decaf coffee exists…To create your first image blog post, click here and select 'Add & Edit Posts' > All Posts > This is the title of your first image post. Great looking images make your blog posts more visually compelling for your audience, and encourage readers to keep coming back.
So it gets your day going and over the afternoon slump, anything else I should know?
Heck yeah! Coffee is huge business, as you might guess. It provides important income to farmers and laborers who pick the coffee around the world. Sometimes, when coffee prices are so low, however, the farmers struggle to make ends meet since they can’t cover their cost of production.
Each individual bean is usually picked by hand on one of the 25 million coffee farms around the world. Think about that next time you drop a coffee bean on the floor or throw out some grounds. Often though, the good people who patiently scour coffee trees don’t have their rights protected. Coffee bean pickers in Central America and Mexico are typically migrant laborers, who travel to harvest far from their homes and are therefore vulnerable to exploitation.
Coffee can stain teeth, what about the environment?
Coffee can have a big impact on the environment if the farm and processing areas are not well managed. Firstly, coffee also uses a lot of water to produce – like more than you would imagine! To grow and process the average pound of coffee requires 8,424 gallons of water.
Then there’s the potential for water pollution and pesticides on the coffee because chemicals are used to protect the plants from pests and diseases. Those pesticides if not properly applied often get caught up in the wind and enter nearby forests in a way that harms animals and plants – like frogs and birds. In the past, coffee plantations were a serious cause of deforestation, taking over rainforests where other creatures lived. Deforestation to provide a morning caffeine fix could still occur if we’re not careful, as high coffee prices in the past have led to a lot of deforestation in tropical countries.
That’s some heavy stuff, what can I do?
You can enjoy a caffeine jolt or a coffee with friends and a clean conscience. Buy certified sustainable coffee!
GREEN BRANDS: Caribou, Gloria Jeans
RED BRANDS: McDonald’s, Dunkin Donuts, Folgers, Maxwell House
If your brand doesn’t buy sustainably, it’s lazy and cheap. There are over 2.5 million tons of sustainably produced coffee that is not purchased in a global industry that makes $100 billion per year!
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About coffee and sustainable production: